Barely There. Fully Hot.

The Valentine's Edit Starts Here

THE PROBLEM

Women Have Been Wired To Accept Pain As Normal

Underwires, Redmarks, Restriction.

It doesn't have to be this way.

Time to Unwire.

BETTER THAN WIRE-FREE

Pain Free Support

We replaced painful wires with soft, flexible silicone that gives you all the support you need with no pain.

SHOP BRAS

SHOP PANTIES

Support Shouldn't Hurt

The wire in your bra.

The rules in your head.

The pressure to hold it all together.

We were told this was normal.

It’s not.

You have the choice to stop buying pain as 'support.'

To cut the wire—literally and metaphorically.

Life Unwired.