Step Into the Future of Pain Free Support

Compromise. Sacrifice. Pain.

Why did we agree to this?

80% of women wear painful bras every day. Why?


The truth is we've been wired this way. Wired to wonder "am I good enough" at every turn. Wired to shrink ourselves to make others feel comfortable. Wired to think that we need to endure pain for support.

The Solution

Pain Free Support

SmartSupport Tec® is the first and only technology of it’s kind, it completely replaces the underwire you know and loath. It gives you all of the support you need, while eliminating the pain you’ve been accepting from a hard underwire.

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SHOP BRAS

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SHOP SETS

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Orders $125+

100% Fit Guarantee

Love it or we'll make it right

15,000+ Five-Star Reviews

800,000 boobs satisfied

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Better Than Wire-Free

We Replaced the Wire

When you really need support, let's face it, wire-free doesn't cut it. EBY has invented an entirely new technology called SmartSupport Tec® that completely replaces the underwire you know and loath.


The result is pure comfort and complete support. It's better than wire-free, it's the first and only viable alternative to the painful old underwire.

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Award-Winning Innovation

"EBY is the winner of Fast Company's Brands That Matter Award"

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Quarterly Subscription

Revolutionary Comfort + Big Savings

Fresh styles delivered every 3 months

Exclusive member pricing on all products

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Free shipping on all orders

Exclusive comfort technology

Subscribe & Save

Quarterly Subscription

Revolutionary Comfort + Big Savings

Fresh styles delivered every 3 months

Exclusive member pricing

Skip or cancel anytime

Free shipping on all orders

Exclusive comfort technology

Matching Set

MOST POPULAR

$30

$60

One premium bra

One matching panty

Delivered every 3 months

GET STARTED

Renewal price $60 every 3 months

Matching Set

MOST POPULAR

$30

$60

One premium bra

One matching panty

Delivered every 3 months

GET STARTED

Renewal price $60 every 3 months