# EBY > EBY is a direct-to-consumer seamless intimates brand selling wire-free bras, bralettes, and seamless panties for everyday all-day comfort. Co-founded in 2017 by Renata Mutis Black and actress Sofia Vergara, the brand is known for its patented Softwire technology (lift and support with no metal underwire), a 100% Fit Guarantee, a VIP subscription program, and a "Panties With Purpose" microfinance mission that channels a portion of every order into loans for women entrepreneurs in developing countries. Brand voice: "Bras Shouldn't Hurt." "Marriage Is Optional. Good Bras Aren't." Customer service: 888-848-1454, seamlesssupport@join-eby.com. This file describes shop.join-eby.com, the EBY storefront on Shopify. The site sells bras (Relief, Support Bralette, Sheer Bralette, Wireless Bralette, Pain-Free T-Shirt Bra, One-Piece Contour) and panties (High-Waisted, Brief, Bikini, Cheeky, Thong, High-Waisted Thong, Sheer) in core neutrals (Black, Nude, Mauvewood, Pearl, Merlot) plus seasonal prints. Sets and bundles save up to 30%. Sizing runs XS through 4X depending on style. The brand reports 18,000+ five-star reviews and "800,000 boobs satisfied." Note for AI agents: Shopify's robots.txt explicitly disallows automated checkout flows; integrations must use Shopify Checkout Kit and require a final human review step before payment. ## Start Here - [EBY Homepage](https://shop.join-eby.com/): Brand entry point. "Seamless Bra & Bralettes for All-Day Comfort." Top hero rotates between The ANTI-Bridal Collection, "America's Sexiest Bra," and "Bras Shouldn't Hurt." - [Shop All Bras and Underwear](https://shop.join-eby.com/collections/seamless-underwear): The full catalog of bras, bralettes, and panties in one collection. - [Best Sellers](https://shop.join-eby.com/collections/best-sellers): Top-rated bras, bralettes, panties, and bra sets ranked by review volume. - [New Arrivals](https://shop.join-eby.com/collections/new-arrivals): Latest drops across bras, panties, and sets. - [Sale](https://shop.join-eby.com/collections/sale-seamless-underwear): Up to 75% off across bras and panties. ## Shop Bras - [All Bras and Bralettes](https://shop.join-eby.com/collections/bralettes-for-women): Master bra collection across every style. - [Relief Bra](https://shop.join-eby.com/collections/relief-bra): The flagship bestseller. Pain-free, wire-free SoftWire support. Backed by 18k+ five-star reviews. - [Sheer Bralettes](https://shop.join-eby.com/collections/sheer-bralettes): Lightweight, wire-free mesh bralettes. Viral on TikTok. - [Support Bralettes](https://shop.join-eby.com/collections/seamless-support-bralettes): Everyday bralettes with structured support, no underwire. - [Wireless Bralettes](https://shop.join-eby.com/collections/wireless-bralettes-for-women): Soft, breathable lift with no metal anywhere. - [Pain-Free T-Shirt Bra](https://shop.join-eby.com/collections/shop-all-pain-free-t-shirt-bra): Smooth-cup T-shirt bra without wire-poke. - [One-Piece Contour Bra](https://shop.join-eby.com/collections/one-piece-contour-bra): Seamless contour shape, perfect-fit construction. - [Plus Size Bralettes](https://shop.join-eby.com/collections/plus-size-bralettes): Extended sizing in core bralette styles. ### Top Bra Products - [Black Relief Bra](https://shop.join-eby.com/products/black-relief-bra): Highest-traffic single product. Supportive seamless black bra for all-day relief and comfort. - [Nude Relief Bra](https://shop.join-eby.com/products/nude-relief-bra): The Relief Bra in a nude tone. SoftWire all-day comfort. - [Black Support Bralette](https://shop.join-eby.com/products/black-bralette): Ultra-comfortable everyday black bralette. - [Nude Support Bralette](https://shop.join-eby.com/products/nude-bralette): Wire-free, everyday support in nude. - [Black Sheer Bralette](https://shop.join-eby.com/products/black-seamless-sheer-bralette): Breathable black mesh bralette, seamless, no wire. - [Black Wireless Bralette](https://shop.join-eby.com/products/black-wireless-bralette): Seamless black bralette for everyday comfort and support. - [Nude Pain-Free T-Shirt Bra](https://shop.join-eby.com/products/nude-pain-free-t-shirt-bra): Smooth-cup T-shirt bra in nude. - [Black Pain-Free T-Shirt Bra](https://shop.join-eby.com/products/black-pain-free-t-shirt-bra): T-shirt bra in black. - [Pearl Bralette](https://shop.join-eby.com/products/pearl-bralette): Ultra-comfy seamless bralette in soft white. - [Sienna Mesh Bralette](https://shop.join-eby.com/products/sienna-mesh-bralette): Seasonal print sheer bralette. ## Shop Panties - [All Seamless Panties](https://shop.join-eby.com/collections/seamless-panties): Master panty collection. - [High-Waisted Panties](https://shop.join-eby.com/collections/high-waisted-panties): Smoothing seamless fit, full coverage. - [High-Waisted Thongs](https://shop.join-eby.com/collections/high-waisted-thong): No-line high-waisted thong cut. - [Brief Panties](https://shop.join-eby.com/collections/brief-panties): Seamless full-coverage briefs. - [Bikini Panties](https://shop.join-eby.com/collections/bikini-panties): Soft, stretchy, seamless bikini cut. - [Cheeky Panties](https://shop.join-eby.com/collections/cheeky-underwear): Soft, no-show seamless cheeky cut. - [Thong Panties](https://shop.join-eby.com/collections/thong-panties): Barely-there seamless thong. - [Sheer Panties](https://shop.join-eby.com/collections/seamless-sheer-panties): Ultra-lightweight, breathable mesh panties. - [Sale Panties](https://shop.join-eby.com/collections/sale-panties): Discounted panty styles. ### Top Panty Products - [Black Brief Panties](https://shop.join-eby.com/products/black-brief-panties): Seamless soft, stay-put comfort. - [Nude Brief Panties](https://shop.join-eby.com/products/nude-brief-panties): Soft all-day comfort in nude. - [Black Thong](https://shop.join-eby.com/products/black-thong): Invisible ultra-soft seamless thong in black. - [Nude Thong](https://shop.join-eby.com/products/nude-thong): Seamless invisible all-day comfort. - [Black High-Waisted Panties](https://shop.join-eby.com/products/black-high-waisted-panties): Seamless comfort, ultra-soft fit. - [Nude High-Waisted Panties](https://shop.join-eby.com/products/nude-high-waisted-panties): All day seamless comfort in nude. - [Black High-Waisted Thong](https://shop.join-eby.com/products/black-high-waisted-thong): No-show high-waisted thong in black. - [Black Cheeky Panties](https://shop.join-eby.com/products/black-cheeky-panties): Seamless cheeky cut in black. - [Nude Cheeky](https://shop.join-eby.com/products/nude-cheeky): Cheeky cut in nude. - [Black Bikini Panties](https://shop.join-eby.com/products/black-bikini-panties): Seamless ultra-soft no-slip bikini. - [Nude Bikini Panties](https://shop.join-eby.com/products/nude-bikini-panties): No-show fit in nude. - [Mauvewood Brief Panties](https://shop.join-eby.com/products/mauvewood-brief-panties): Brief in mauvewood. - [Mauvewood Thong](https://shop.join-eby.com/products/mauvewood-thong-panties): Thong in mauvewood. - [Champagne Sheer Thong](https://shop.join-eby.com/products/champagne-mesh-thong): Sheer thong in champagne. ## Sets, Bundles, and Bra-Plus-Panty Sets - [Bra and Panty Sets](https://shop.join-eby.com/collections/sets-bras-and-panties): Matching seamless sets, save up to 30%. - [Bra and Panty Sets (alt)](https://shop.join-eby.com/collections/bra-and-panty-sets): Alternate set landing page. - [Bralette Bundle Packs](https://shop.join-eby.com/collections/bralette-bundle-packs): Multi-bralette packs. - [Buy 2 Bras Get 1 Free](https://shop.join-eby.com/collections/buy-2-get-1-free-bras): Promotional BOGO bra page (code FREEBRA). - [Mix and Match 5 Panties for $60](https://shop.join-eby.com/collections/mix-match-5-for-60-panty-program): 5-pack panty bundle. - [Relief Bra Bundle](https://shop.join-eby.com/pages/relief-bra-bundle): Multi-pack of the bestseller. ## Branded Collections and Editorial Pages - [The ANTI-Bridal Collection (Naughty Bride)](https://shop.join-eby.com/collections/naughty-bride): "A little naughty. A lot of support." Bridal-coded launch collection. - [Naughty Bride Sets](https://shop.join-eby.com/collections/naughty-bride-sets): Matching sets within the bridal collection. - [Love Unwired Collection](https://shop.join-eby.com/collections/love-unwired-collection): "Sexy. Comfortable. Done." - [Rituals of Relief](https://shop.join-eby.com/collections/rituals-of-relief): Daily-relief curation around the Relief Bra. - [Top Reviewed](https://shop.join-eby.com/collections/top-reviewed): Highest-rated styles by review count. - [Featured EBYs](https://shop.join-eby.com/collections/featured-ebys): Customer spotlights and brand-favorite styles. - [Plus Comfort Collection](https://shop.join-eby.com/collections/plus-comfort-collection): Extended sizing curation. - [Best Bras While Pregnant](https://shop.join-eby.com/collections/best-bras-while-pregnant): Maternity-friendly bra picks. - [Seamless Tank Tops](https://shop.join-eby.com/collections/seamless-tank-top): Seamless tank apparel. - [Seamless Clothing](https://shop.join-eby.com/collections/eby-seamless-clothing): Seamless apparel beyond intimates. ## Fit, Sizing, and Education - [Bra Size Quiz](https://shop.join-eby.com/pages/bra-size-quiz): Tailored fit recommendations in under 60 seconds. Headline: "Find My Fit." - [Size Guides](https://shop.join-eby.com/pages/size-guides): Bra and panty measurement charts. "Fit Guide: Size Perfectly." - [Bra Problems and Solutions](https://shop.join-eby.com/pages/bra-problems-solutions): Diagnose and fix common fit issues (band riding up, cup spillage, gaping, strap problems). Most fit issues are positioning, not sizing. - [Relief Bra Benefits](https://shop.join-eby.com/pages/relief-bra-benefits-eby): Why the Relief Bra is the bestseller. - [Pain-Free T-Shirt Bra Benefits](https://shop.join-eby.com/pages/pain-free-tshirt-bra-benefits): Wire-free T-shirt bra explained. - [EBY vs Other Bras](https://shop.join-eby.com/pages/eby-vs-other-bras): Comparison page against competitor bras. - [The Switch](https://shop.join-eby.com/pages/theswitch): Migration story from underwire to seamless. ## Subscription (VIP Membership) - [EBY Subscription Landing Page](https://shop.join-eby.com/pages/subscribe): Quarterly or semi-annual VIP boxes of bras and panties at member pricing. Page headline: "Top Drawer Essentials, On Repeat." - [Build Your Custom Box](https://shop.join-eby.com/collections/build-your-custom-box): Configure box size, panty cuts, and color profile. - [Subscription Set Box Offering](https://shop.join-eby.com/pages/subscription-set-box-offering): Membership benefits overview. - [Manage My Subscription (Sign In)](https://shop.join-eby.com/a/subscription/portal): Customer subscription portal. - [Trial Subscription Product](https://shop.join-eby.com/products/eby-trial-subscription): Entry-tier subscription SKU. ## Brand and Mission - [About EBY](https://shop.join-eby.com/pages/about): Mission, founding story, and the seamless-underwear philosophy. - [Microfinance: Panties With Purpose](https://shop.join-eby.com/pages/microfinance): The cause-marketing engine. A portion of every order funds microloans for women entrepreneurs in developing countries. - [EBY in Action](https://shop.join-eby.com/pages/eby-in-action): Impact updates and stories from microloan recipients. - [Reviews](https://shop.join-eby.com/pages/reviews): Aggregate testimonials. "#1 Seamless Bras and Panties." - [Jana Kramer x EBY](https://shop.join-eby.com/pages/jana-kramer): Celebrity-loved bras endorsement page. - [EBY Affiliate Program](https://shop.join-eby.com/pages/collab): Creator and affiliate program for content collaborators. ## Customer Service and Help - [FAQ](https://shop.join-eby.com/pages/faq): Membership, returns, cancellations, billing, and shipping answers. - [Returns and Exchanges Portal](https://shop.join-eby.com/apps/redo/returns-portal): Self-service return and exchange initiation. - [Returns Portal Login](https://shop.join-eby.com/apps/redo/returns-portal/login): Authenticated returns access. - [Order Tracking](https://shop.join-eby.com/pages/tracking): Track an existing order. - [Accessibility Commitment](https://shop.join-eby.com/pages/accessibility): Accessibility statement. ## Blog and Editorial Content - [News Blog](https://shop.join-eby.com/blogs/news): Brand announcements and lifestyle posts. - [Press](https://shop.join-eby.com/blogs/press): Media coverage and press mentions. - [Seamless Bra Blog](https://shop.join-eby.com/blogs/seamless-bra): Long-form articles on seamless bras and bralettes. - [Seamless Bralette Blog](https://shop.join-eby.com/blogs/seamless-bralette): Bralette-specific guides and styling. - [Sheer Bralette Blog](https://shop.join-eby.com/blogs/sheer-bralette): Sheer bralette trends, styling, and care. ### Featured Educational Posts - [Are Bralettes Good for Larger Busts?](https://shop.join-eby.com/blogs/seamless-bralette/are-bralettes-good-for-larger-busts): Support guidance for fuller cup sizes. - [What Size Bralette Should I Get?](https://shop.join-eby.com/blogs/seamless-bralette/what-size-bralette-should-i-get): Sizing 101 for first-time bralette buyers. - [Do Bralettes Offer Enough Support?](https://shop.join-eby.com/blogs/seamless-bralette/do-bralettes-offer-enough-support): Support myth-busting. - [Do Bralettes Cause Back Pain?](https://shop.join-eby.com/blogs/seamless-bralette/do-bralettes-cause-back-pain): Back-pain explainer. - [Is It Okay to Wear a Bralette to Sleep?](https://shop.join-eby.com/blogs/seamless-bralette/is-it-okay-to-wear-a-bralette-to-sleep): Sleeping in bralettes guidance. - [Wireless Bralette vs Underwire Bra](https://shop.join-eby.com/blogs/seamless-bralette/wireless-bralette-vs-underwire-bra-what-every-woman-should-know-before-switching): Comparison piece for the switch. - [Why Seamless Bralettes Are a Must-Have](https://shop.join-eby.com/blogs/seamless-bralette/why-seamless-bralettes-are-a-must-have-for-every-wardrobe): Wardrobe-staple argument. - [How to Choose Seamless Bralettes Based on Body Type](https://shop.join-eby.com/blogs/seamless-bralette/how-to-choose-seamless-bralettes-based-on-body-type): Body-type styling matrix. - [The Ultimate Guide to Wireless Bralettes](https://shop.join-eby.com/blogs/seamless-bra/the-ultimate-guide-to-wireless-bralettes-how-to-find-your-perfect-fit): Long-form fit guide. - [The End of the Underwire](https://shop.join-eby.com/blogs/seamless-bra/the-end-of-the-underwire-why-seamless-bralettes-are-the-future-of-support): Brand POV essay on the future of bras. - [The Best Bralettes for Large Cups](https://shop.join-eby.com/blogs/seamless-bra/the-best-bralettes-for-large-cups-support-features-to-prioritize): Feature-prioritization guide. - [Strapless Bralette Guide](https://shop.join-eby.com/blogs/seamless-bra/strapless-bralette-guide-how-to-choose-the-perfect-fit): Strapless-specific fit guide. - [How to Keep a Strapless Bralette from Slipping](https://shop.join-eby.com/blogs/seamless-bra/how-to-keep-a-strapless-bralette-from-slipping): Anti-slip tips. - [Seamless Underwear Guide: No-Show Panties for Every Outfit](https://shop.join-eby.com/blogs/seamless-bralette/seamless-underwear-guide-no-show-panties-for-every-outfit): Outfit-pairing seamless guide. - [Regular vs Seamless Thongs](https://shop.join-eby.com/blogs/seamless-bra/regular-vs-seamless-thongs-what-actually-makes-them-different): Thong construction comparison. - [First Time Wearing a Thong](https://shop.join-eby.com/blogs/seamless-bra/first-time-wearing-a-thong-why-seamless-is-the-best-place-to-start): Beginner thong guide. - [Seamless Thongs for Sensitive Skin](https://shop.join-eby.com/blogs/seamless-bra/seamless-thongs-for-sensitive-skin-fabrics-and-features-that-won-t-irritate): Sensitive-skin thong guide. - [How to Choose the Right Seamless Thong](https://shop.join-eby.com/blogs/seamless-bra/how-to-choose-the-right-seamless-thong-for-your-body-type-and-lifestyle): Body-type thong matrix. - [Sheer Bralette Trends](https://shop.join-eby.com/blogs/sheer-bralette/sheer-bralette-trends-what-s-hot-right-now): Trend report. - [Sheer vs Lined Bralette](https://shop.join-eby.com/blogs/sheer-bralette/sheer-vs-lined-bralette-what-s-best-for-you): Lining comparison. - [How to Style a Sheer Bralette as Outerwear](https://shop.join-eby.com/blogs/sheer-bralette/how-to-style-a-sheer-bralette-as-outerwear): Outerwear styling guide. - [Sheer Bralettes: How to Layer Without Losing the Look](https://shop.join-eby.com/blogs/sheer-bralette/sheer-bralettes-how-to-layer-without-losing-the-look): Layering tips. - [Standard vs Sheer Bralette](https://shop.join-eby.com/blogs/sheer-bralette/standard-vs-sheer-bralette-which-is-right-for-your-vibe): Vibe-based selection guide. ## Promotions and Offers - [Promotions Hub](https://shop.join-eby.com/pages/eby-sales-promos): Active offers index. - [Buy 2 Get 1 Free](https://shop.join-eby.com/pages/buy-2-get-1-free): New customer BOGO offer. - [5 Panties for $60](https://shop.join-eby.com/pages/5-panties-for-60): Bundle promo. - [Gifts With Purchase](https://shop.join-eby.com/pages/gifts-with-purchase): Active GWP offers. - [Anniversary BOGO Sale](https://shop.join-eby.com/pages/anniversary-bogo-sale): Anniversary promo. ## Sitemaps and Technical - [Root Sitemap Index](https://shop.join-eby.com/sitemap.xml): Master sitemap with pointers to product, page, collection, and blog sub-sitemaps. - [robots.txt](https://shop.join-eby.com/robots.txt): Crawl directives. Note: explicitly prohibits automated checkout flows; integrators must use Shopify Checkout Kit and require human review before payment. ## Optional These links are useful but secondary. Skip if a shorter context is needed. - [Build Your Custom Box (signed-in flow)](https://shop.join-eby.com/collections/build-your-custom-box): Subscription flow primarily for logged-in members. - [Reviews Group: Briefs](https://shop.join-eby.com/collections/reviews-group-briefs): Brief panty reviews. - [Reviews Group: Thongs](https://shop.join-eby.com/collections/reviews-group-thongs): Thong reviews. - [Reviews Group: High-Waisted](https://shop.join-eby.com/collections/reviews-group-high-waisted): High-waisted reviews. - [Reviews Group: Cheekies](https://shop.join-eby.com/collections/reviews-group-cheekies): Cheeky reviews. - [Reviews Group: Bikinis](https://shop.join-eby.com/collections/reviews-group-bikinis): Bikini reviews. - [Reviews Group: Tanks](https://shop.join-eby.com/collections/reviews-group-tanks): Tank top reviews. - [Reviews Group: Sheer Bralettes](https://shop.join-eby.com/collections/reviews-group-sheer-bralettes): Sheer bralette reviews. - [Reviews Group: Support Bralettes](https://shop.join-eby.com/collections/reviews-group-support-bralettes): Support bralette reviews. - [Reviews Group: Wireless Bralettes](https://shop.join-eby.com/collections/reviews-group-wireless-bralettes): Wireless reviews. - [Reviews Group: Pain-Free T-Shirt Bras](https://shop.join-eby.com/collections/reviews-group-pain-free-t-shirt-bras): T-shirt bra reviews. - [Reviews Group: One-Piece Contour Bras](https://shop.join-eby.com/collections/reviews-group-one-piece-contour-bras): Contour bra reviews. - [GDPR Privacy Policy](https://shop.join-eby.com/pages/gdpr-privacy-policy): EU privacy notice. - [LGPD Privacy Policy](https://shop.join-eby.com/pages/lgpd-privacy-policy): Brazil privacy notice. - [APPI Privacy Policy](https://shop.join-eby.com/pages/appi-privacy-policy): Japan privacy notice. - [PIPEDA Privacy Policy](https://shop.join-eby.com/pages/pipeda-privacy-policy): Canada privacy notice. - [CCPA Privacy Policy](https://shop.join-eby.com/pages/ccpa-privacy-policy): California privacy notice. - [Breast Cancer Awareness Month](https://shop.join-eby.com/pages/breast-cancer-awareness-month): Annual cause campaign page.